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Always be a Unicorn!

3 years in the making, Unicorn Hair is finally here! Developed by purple haired CEO Doe Deere, it's a must have for every fantasy hair colour enthusiast out there!  Unicorn Hair is a semi-permanent, vegan hair dye that starts out clean & fades gracefully over time. Extra pigmented gel formula conditions your locks and holds on, so you can enjoy your magical color longer! Comes in Full Coverage and Tint formulas.

Introducing: Unicorn Hair, hyper-performance hair color from Lime Crime that leaves hair feeling silky-smooth and smelling like a meadow!

Lime Crime Unicorn Hair is a 100% cruelty-free and vegan hair dye.

What it does: Turns you into a real-life unicorn, duh! Conditions hair while depositing clean, vibrant color that lasts longer & fades gracefully.

What it won't do: Damage your hair. Turn into a dull shade unworthy of a unicorn!

Apply to pre-bleached, clean, unconditioned hair, massaging into each strand. Full Coverage shades: leave in for 30-60 minutes (no heat/cap needed). Tints: Leave in for 45 minutes. Rinse until water runs clear, condition as usual. To extend the life of your color, use shampoo for color-treated hair.


    • What is the difference between Tints and Full Coverage?
      Full Coverage formula contains higher pigment load and creates more vibrant or deeper color. Tints are used for lighter or pastel results, and recommended for pale blonde or platinum pre-lightened hair.
    • Will Lime Crime Unicorn Hair damage my hair?
      No! Unicorn Hair formula is conditioning, and contains no ammonia, peroxide, or bleach. It is 100% vegan & cruelty-free.
    • Do I need to pre-bleach my hair?
      For best results, we recommend starting with hair that has been lightened to medium or pale blonde. On darker hair, color will show up as more of a tint.
    • My hair is lightly bleached. Which shades will work best on me?
      We recommend our Full Coverage shades for medium-yellow to light-orange hair. Tints won't show up as vibrant or last as long.
    • How long will my color last?
    The life cycle of your hair color depends on 3 factors: depth of shade, condition of hair, & how often you wash it. To prolong the life of your color, use gentle shampoos for colored hair, or start with a deeper or more vibrant shade.