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Makeupnet is the largest distributor (wholesaler) and the largest retailer of the Gerard Cosmetics brand across Australia & New Zealand.
Gerard Cosmetics was created with a pure passion and clear vision to offer every woman products that were the solution to everyday makeup blunders.
CEO Jennifer Gerard grew tired of the extensive and time consuming blending of multiple foundations, liquid highlighters and primers so instead of carrying on with this time consuming process of mixing her custom concoction their first product BB Cream Plus Illumination was born and perfected.
Instead of launching a complete line, they made the conscious choice to create quality instead of quantity.
Gerard Cosmetics stand by every product they release and make everything with love and attention to detail.
In a sea of endless makeup palettes and lipsticks they strive to take your essentials and infuse them with glam and an innovative twist that has never been seen before in the beauty industry.
Gerard Cosmetics is a line created for women by women who empower each other and strive to offer products that are luxurious, accessible and endlessly chic.
Jen began to offer her signature lighted lip glosses and Brow Bar To Go that have generated endless buzz on social media and beyond.
However after a conversation with some of her closest friends and colleagues she realised the next move was a line completely devoted to creating cosmetics that make life easier and more beautiful.
Jennifer Gerard listened to the feedback on twitter, talked to fans at charity events and conventions and more than anything you are our inspiration, our muse and why we care so deeply about creating products that speak to your needs and help you to be the best possible version of yourself.