Anastasia of Beverly Hills

Anastasia Soare, founder and CEO of Anastasia Beverly Hills has achieved iconic status in the beauty industry as The Definitive Brow and Eye Expert. 

After opening her first salon in 1997, Anastasia Beverly Hills quickly became the go-to beauty destination for supermodels and actresses alike. In the years following, Anastasia Beverly Hills reached mainstream notoriety by creating the largest assortment of award winning eyebrow products and some of the world’s best-selling brow pencils in the market today.

Currently pro artists, beauty editors, the biggest bloggers, and women all over the world look to Anastasia Beverly Hills as the authority in beauty. 

Anastasia Beverly Hills products are a dynamic balance of science and beauty. All products are carefully selected by Anastasia to assist in bringing harmony to one’s features. 

Every product builds the BEAUTY BLUEPRINT. This “Beauty Blueprint” was developed by Anastasia to balance and proportion a woman’s features and to achieve flawless and natural beauty at home. 

TESTED ON CLIENTS NOT ON THE BACK OF YOUR HAND: Anastasia personally tests new formulas and shades in her salon with her clients.